Mark just opened up a new grocery store in his town and wanted to get the word out to the neighborhood. Here are a few more specific examples of when and how Click2Mail customers have used direct marketing or mass mailing. We just briefly outlined the situations in which you might choose direct marketing over mass mailing, or vice versa. It is a very efficient and effective way to reach a mass audience. One great mass mailing tool is Every Door Direct Mail (EDDM), which allows you to send your mailers to every household within certain mail carrier routes for as little as 20 cents a postcard (plus the cost of postage). It is best for situations where you have a very tight budget (mass mailing is typically less expensive) and/or if you really aren’t marketing to any demographic in particular. On the other hand, mass mailing is not targeted. You might use the woman’s name with language that lets her know you ‘know’ her.) (For example, if you are targeting working mothers in households with school-aged kids, you might include images of families like that on your mailer. Through direct marketing, you speak directly to those individual prospects through specifically crafted, personalized mailers. It is best for situations where you have a specific audience profile to target and/or your own mailing list. mass mailing: The differencesĭirect marketing, when done right, is targeted. In this article, we explain those differences, and how you can use both to achieve your marketing goals.ĭirect mail marketing vs. While they are both effective marketing tools, they serve different purposes and work in different circumstances. Mass Mailing: What You Need to KnowĬomparing direct marketing and mass mailing is like comparing apples and oranges: they both come from the same food group, but they look, taste, and smell completely different.
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